96.9 Turns On The Fun

fun969As promised, Cumulus LMA KQOB (Classic Rock 96.9) unveiled its new format Monday morning  (Dec. 28). The station ended its run of playing Christmas tunes at 6 a.m. with Bob Seger’s “Old Time Rock and Roll,” unveiling Fun 96-9 FM, a classic hits station.

The station promises “just the right mix of pop and rock hits from the `60s, `70s, and `80s” and is built around longtime morning duo “Jack and Ron” who moved to the station in early December after spending 21 years at Hot AC sister station KYIS (98.9 KISS FM).

When KQOB was born in 2003 as 96-9 Bob FM, the station was branded as a classic hits station. Over time, the station moved towards classic rock, competing with a heritage station in KRXO. When Tyler sent the KRXO brand and format to a low-power translator at 104.5 (K283BW) in 2013 to make room for sports 107.7 The Franchise, KQOB’s classic rock focus continued. Earlier this summer, the Bob moniker was replaced by the catchy “Classic Rock 96.9.”

Inzinga and Spinozi will continue in afternoon drive. Longtime rock jock Leo Cage continues in middays. There’s no word whether longtime OKC programmer Jeff Couch (who programmed KRXO and Tyler Adult Contemporary KMGL (Magic 104.1) in the past) will be on the air. Couch had been at reins for 96.9 and was on the air on Bob.

Longtime radio vet Fred Hendrickson announced on his Facebook page that he was joining KQOB for weekend duty. Hendrickson whose career includes stops at WKY, KATT, KRXO and KOQL just to name a few, just completed a lengthy run at classic hits KOMA.

The format could be described as hit-based classic rock. First observations include a lack of R&B songs instead playing guitar-based pop and rock hits. Unlike classic rocker KRXO, the station is focused on hits and avoiding album cuts made popular by rock stations in 1970s.

The station plays mainly 70s and 80s tunes, with occasional late 60s thrown in. KQOB did spin Tom Cochrane’s “Life Is A Highway” on Monday — a 1992 song. But, songs like that seem to fit the sound of the station, despite being newer.

Obviously, KOMA is the main target for “Fun.” Whether KOMA will scale back its 80s music to match the older skewing KQOB is to be determined. KRXO and to a certain degree KMGL are also competitors.

 

Now’s Evolution Reaches The Edge

now965NOW929While everyone was picking up last-minute Christmas gifts and preparing for the holiday on Dec. 23, Tyler flipped KOMA-HD2 from Top-40 “Now 92.9” to Alternative as “92.9 The Edge.”

The HD subchannel feeds K225BN, the Tyler-controlled 200-watt translator that covers most of the northern half of the Oklahoma City metro.

“OKC has been asking for a station like this for a while, and Santa has delivered, just in time for Christmas!” Edge PD Tod Tucker said in a statement to AllAccess.

929edge“92.9 The Edge was built specifically for Oklahoma City,” Tucker added.

Besides current artists like twenty one pilots, Florence + The Machine, Coldplay and Cage The Elephant, Tucker promises  Alternative favorites from the ’80s through 2000s.

The “Now” brand burst on the scene in September 2013 on Tyler’s 96.5 translator (now-Exitos 96.5). Tyler brought in former KJYO (KJ-103) personality and former KHTT/Tulsa (106.9 K-HITS) PD Tucker to program the station. Tucker also makes on-air appearances throughout the cluster and had a hand in Tyler’s throwback hip-hop and R&B station V103, which airs on another translator, the wonderfully named K276EX (103.1)

In 2014, Now began to simulcast on 92.9 before making its permanent there.

The Edge will compete with Cumulus heritage Rocker KATT-FM (Rock 100.5 The KATT) and indie alternative/AAA-leaning KOSU (91.7), which airs Ferris O’Brien’s “The Spy-FM” network at night.

O’Brien was the last to try alternative in OKC on KINB (then-105.3 The Spy) with a year-long Local Marketing Agreement (LMA) with Cumulus’ Last Bastion Trust that was supposed to end with O’Brien buying the station. However, the purchase fell through and O’Brien took his station online only, before striking up the deal with KOSU. 105.3 The Spy, also had a stint on the frequency from 2002-2004 as KSYY.

O’Brien’s “Spy” moniker comes from his time as Stillwater’s KSPI (93.7 The Spy) which programmed the format and had a cult following in Oklahoma City before going Hot Adult Contemporary in 2000.

iHeartMedia (then Clear Channel) tried the format on then KHBZ-FM with “94.7 The Buzz” from 2002-2009. This effort came after they programmed alternative from 1996-1997 on the same frequency as KNRX (95X).