104.9 FM

Frequency	Call Letters	Moniker	Format	Owner
104.9	KKWD	Alice 104-9	Adult/Variety Hits	Cumulus Media

City of License: Bethany/Oklahoma City
Power: 6 kw
Website: https://www.alice1049.com/
Notes: This station featured Christian oriented programming for years until the late 90s when Citadel Broadcasting (then-Caribou Broadcasting) bought the station and flipped it to sports/talk after acquiring both Sports Talk 1340 (a time-brokered operation on Clear Channel’s KEBC-AM 1340) and SportsRadio 640 (WWLS-AM 640).
This station flipped to country April 11, 2002 at 6 a.m. as “K-Bull 104.9.” The sports format formerly on this frequency moved to 105.3. The country format moved to 96.9 FM at 3 p.m. on Christmas Day of 2002, the part-time modern rock format on 105.3 (The Spy) was simulcasted on 104.9 and other Citadel stations to help build awareness. At midnight on December 26, 2002, The Sports Animal returned to 104.9 FM after an eight month absence.
In October 2006, Citadel swapped the sports format with CHR/Rhythmic sister Wild 97-Dot-9, sending the FM simulcast partner to 97.9.
On May 23, 2022, Wild’s 22-year stint on Oklahoma City radio ended. KKWD stunted with construction sounds for two hours before debuting Adult/Variety Hits “Alice 104-9.” The format and moniker had been on Cumulus-leased from 2017 to December 31, 2021.

Audio Archive

OKCRadio.net · 05.23.22 KKWD-FM Legal ID (7pm)

Previous Call Letters/Formats:
KKWD (Rhythmic Contemporary Hits – Wild 104-9 – October 23, 2006-May 23, 2022)
WWLS-FM (Sports – WWLS The Sports Animal – March 6, 2003-October 23, 2006)
KQBL (Sports – WWLS The Sports Animal – December 26, 2002-March 6, 2003)
KQBL (Simulcasted 105.3 The Spy for 9 hours on December 25, 2002)
KQBL (Hot Country – K-Bull 104-9 – April 11, 2002-December 25, 2002)
WWLS-FM (Sports Talk — WWLS The Sports Animal — 1999-April 11, 2002 [calls changed on April 17, 2002])
KNTL (Sports Talk — The Sports Animal — 1998-1999)
KNTL (Christian Teaching — 1996-1998)
KNTL (Contemporary Christian – The Light 105 – April 20, 1991-1996)
KNTL (News/Talk “News Talk Leader” – March 19, 1990-??)
KJIL (Calls stood for “Jesus Is Lord” – Inspirational/Gospel — Jesus Is Alive 105 — ??-March 19, 1990)
KGOY (K-Joy – Gospel – 1965-??)
KNBQ (Top-40 – 1965)

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