A few days after dropping longtime morning duo “Jack and Ron,” Cumulus LMA KQOB (Fun 96.9) spun the format wheel as “Alice 96.9” Sunday morning at midnight. The new slogan is “We Play Anything” in the vein of Jack-FM’s Variety Hits formats.
Just before midnight, Sheryl Crow’s “A Change Would Do You Good” was heard, followed by Simple Minds’ “Don’t You Forget About Me.”
The flip ends a two-year run as “Fun,” which signed on December 26, 2015 after stunting with Christmas music. “Jack and Ron” were brought to the fold from their longtime home at sister KYIS (98.9 KISS FM).
“Alice” seems focused on 70s and 80s hits but with imaging that hints at playing 90s and 00s hits as well. At first listen, the station appears to be playing one or two 90s and 00s songs an hour, while the rest of the music is primarily 80s-focused. While “Fun” was aimed at Tyler Classic Hits KOMA and to a lesser extent Tyler AC KMGL (Magic 104.1), “Alice” moves the aim closer to KMGL.
It’s possible that we’ll see the elimination of 80s music entirely from sister KYIS (which has been a Modern AC/Hot AC since 1991 and featured that decades for many years). Since Cumulus’ ownership of KYIS, the station has edged closer to an Adult CHR.
When KQOB was born in 2003 as 96-9 Bob FM, the station was branded as a classic hits station. Over time, the station moved towards classic rock, competing with a heritage station in KRXO. When Tyler sent the KRXO brand and format to a low-power translator at 104.5 (K283BW) in 2013 to make room for sports 107.7 The Franchise, KQOB’s classic rock focus continued. In the summer of 2015, the Bob moniker was replaced by the catchy “Classic Rock 96.9.”
As “Fun 96.9, the format could be described as hit-based classic rock. First observations when the station signed on in December 2015 included a lack of R&B songs instead playing guitar-based pop and rock hits. Unlike classic rocker KRXO, the station was focused on hits and avoiding album cuts made popular by rock stations in 1970s.
“Fun 96.9” played mainly 70s and 80s tunes, with occasional late 60s thrown in.
It’s worth noting that KQOB continues to be operated by Cumulus. There were rumors that the financially struggling group would not renew its LMA with Champlin (who owns and operates Classic Country KNAH “99.7 HANK-FM in Oklahoma City). However, the station continues to use the “A Cumulus station” tag in its legal ID.