Now’s Evolution Reaches The Edge

now965NOW929While everyone was picking up last-minute Christmas gifts and preparing for the holiday on Dec. 23, Tyler flipped KOMA-HD2 from Top-40 “Now 92.9” to Alternative as “92.9 The Edge.”

The HD subchannel feeds K225BN, the Tyler-controlled 200-watt translator that covers most of the northern half of the Oklahoma City metro.

“OKC has been asking for a station like this for a while, and Santa has delivered, just in time for Christmas!” Edge PD Tod Tucker said in a statement to AllAccess.

929edge“92.9 The Edge was built specifically for Oklahoma City,” Tucker added.

Besides current artists like twenty one pilots, Florence + The Machine, Coldplay and Cage The Elephant, Tucker promises  Alternative favorites from the ’80s through 2000s.

The “Now” brand burst on the scene in September 2013 on Tyler’s 96.5 translator (now-Exitos 96.5). Tyler brought in former KJYO (KJ-103) personality and former KHTT/Tulsa (106.9 K-HITS) PD Tucker to program the station. Tucker also makes on-air appearances throughout the cluster and had a hand in Tyler’s throwback hip-hop and R&B station V103, which airs on another translator, the wonderfully named K276EX (103.1)

In 2014, Now began to simulcast on 92.9 before making its permanent there.

The Edge will compete with Cumulus heritage Rocker KATT-FM (Rock 100.5 The KATT) and indie alternative/AAA-leaning KOSU (91.7), which airs Ferris O’Brien’s “The Spy-FM” network at night.

O’Brien was the last to try alternative in OKC on KINB (then-105.3 The Spy) with a year-long Local Marketing Agreement (LMA) with Cumulus’ Last Bastion Trust that was supposed to end with O’Brien buying the station. However, the purchase fell through and O’Brien took his station online only, before striking up the deal with KOSU. 105.3 The Spy, also had a stint on the frequency from 2002-2004 as KSYY.

O’Brien’s “Spy” moniker comes from his time as Stillwater’s KSPI (93.7 The Spy) which programmed the format and had a cult following in Oklahoma City before going Hot Adult Contemporary in 2000.

iHeartMedia (then Clear Channel) tried the format on then KHBZ-FM with “94.7 The Buzz” from 2002-2009. This effort came after they programmed alternative from 1996-1997 on the same frequency as KNRX (95X).

 

 

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